Financial performance has been ingrained in our culture as a key marker of success, often used as the standard for measuring or comparing our own business achievements. And while the bottom line in your business is important to some extent – it’s not everything.
Let’s explore some alternative success metrics that might inspire you and influence how you craft and grow your business moving forward.
Read MoreYour work is making a difference for someone. I know it is, because my work makes a difference too. You have stories in what you're doing, even if you don't yet realize it. I bet you tell your stories when you go home in the evenings, or when you're visiting with friends. If you truly don't, then why are you doing what you do?
Stories are a bridge that create a connection. In the telling, you can provide information about what you do, why you do it, the outcomes you anticipate, and the kinds of problems you can help solve.
Read MoreThe most common industries that come to mind with challenges to creating content are those that have strict rules handed down by regulatory bodies, usually because they handle highly confidential, sensitive information: lawyers, accountants and other financial services, government contractors, etc.
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