Goal setting: Know where you're going so you can make a plan to get there

Having a clear process for establishing business goals and scheduling time for a regular reassessment of them is almost like figuring out the driving route you’re going to take for a vacation.

Without directions, even if you have a destination in mind, you’re likely going to end up lost, frustrated, and late, because the trip will most certainly take longer than if you had simply sat down long enough to figure out your route before you start.

And without regular reassessment, you might end up moving towards a destination that’s of no value or interest to you anymore.

Instead, if you set strategic goals that make sense for your business and your marketing endeavours, you can break down the steps it takes to accomplish them and will have a clear path towards success.

BusinessKaren WilsonJuly 21, 2021business, business goals, setting goalsComment

Sometimes a shortcut doesn’t seem like a shortcut

Advice and ideas come from so many people and places, with promises of great results. But the routes they want you to take can be so much longer and hurt your business by not working as expected.

In truth, strategic planning is a shortcut. It just doesn’t seem like one. It takes time and thinking and it can even be a difficult investment in your business.

MarketingKaren WilsonJune 22, 2021marketing, strategy, marketing strategy, strategic planning, business planning, businessComment

What are your values and beliefs?

I don’t know the answers to the big problems in the world. But I’ve done a lot of thinking about my role as an individual and as a business owner.

This year, my one word is “values.” I made a commitment to myself to make both personal and business decisions this year in line with my values. It’s not always easy, though.

BusinessKaren WilsonApril 21, 2021values, beliefs, impact, business, motivationComment

WIBs and WOBs: Prioritizing time and energy in my business

Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.

And enjoy the gift of clients who share your vision when that happens, too.

Small But Mighty Episode 2: Karen Fiorini, RF Success Academy

Karen Fiorini has had an interesting path to her current business and she kindly agreed to come on and talk about the transition and how she arrived at this new venture. I hope you enjoy hearing her story and how she’s helping others find their own success through her business, RF Success Academy.

PodcastKaren WilsonJuly 14, 2020personal growth, business, developmentComment

Blog