Your marketing needs more than one perspective: the importance of diversification in marketing

It’s no surprise that consumers expect more from the brands they’re supporting.

Recent years have shone a light on the broken and unethical systems that are in place in our society and the general public, particularly younger generations, want to support brands who are instead demonstrating values like diversity, accessibility and inclusion.

As business owners, it’s our job to respond to this public demand, and ensure we’re making authentic diversity and accessibility a priority in our marketing. (Not just because it’s being demanded, but because it’s the right thing to do).

Here are a few common issues that I see far too often in marketing.

Content, MarketingJasmine IrvenAugust 29, 2022diversity, inclusivity, inclusion, authentic, authenticity, marketing strategy, Marketing, voice, brand voice, activism, contentComment

Your marketing isn't annoying to your people

One of the more common issues clients raise about creating and sharing content (especially repurposing content or repeating ideas) is the fear that their audience will be annoyed.

Let me put your fears to rest: if people in your audience are annoyed, they aren't your people.

If anyone shares that they are unhappy or annoyed with your content, they aren't the right fit for you!

How long should your blog posts be?

If you've ever wondered whether there's an ideal length for a blog post, this is for you. You can read a hundred different answers and none of them will give you a definitive answer that works for you because they aren't you!

For the most part, there's no need to get caught up in these kinds of questions. What's more important is to confirm that you're helping your audience with an actual problem, or giving them a perspective with information that's useful.

BloggingJasmine IrvenJuly 4, 2022blogging, blog posts, content plan, content curation, content, marketing mindsetComment

3 important questions your content needs to answer

You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.

Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.

Here are 3 critical questions your content needs to answer.

ContentJasmine IrvenJune 3, 2022sales messages, sales, conte, content plan, content curation, content, content creation, selling, MarketingComment

Why you still need a blog on your website

If you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.

Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.

Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.