We don’t have to agree with a decision to be aligned with a common goal or purpose. Disagreeing with something often means you see a different side of a situation, but it doesn’t mean we have to dislike when that happens. Seeing another side to a situation is often a good thing. And it’s important to remember that different paths can take you to the same place.
Read MoreIf you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
Read MoreI’ll admit it: I’m a planner. And I get that not everyone has this mindset. But, when it comes to marketing, taking action without a plan isn’t just a bad idea, not having a plan can backfire on you in unfortunate ways. The thing about marketing is that there will always be those instances when you have to do something that addresses an opportunity that doesn’t fall within the plan. But if that’s the status quo, you’re doing it wrong.
Read MoreMarketing is an interesting discipline in today’s world. In some companies, the team ends up relegated to service status, playing a reactive role in supporting sales. I’ve started referring to it as marketing as a service, or MaaS, since everything as a service is all the rage these days. For larger organizations, I’m not a huge fan of this approach since there’s usually significant investment to salaries of qualified individuals who understand the business strategy and build plans that help move it forward.
Read MorePlanning starts with establishing your goals so you can break down the steps it takes to accomplish them. But it’s not as straightforward as simply making a list of things you want to do. There are some questions you’ll want to consider so you start with realistic goals:
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