Posts in Business
Goal setting and planning your marketing for a new year

The New Year is around the corner which means it’s time to get planning.

While it’s never too late to start this process, you’re sure to feel a sense of relief if you tackle it early – giving yourself clarity on where you want to go and what you want to achieve. 

Once you’ve developed a sense of your goals, it’s time to embed them into your business strategy for the year.

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Choosing marketing tactics based on what works (even when you don't like it)

All too often I speak to clients about various tactics in marketing and they scrunch up their faces (giving me a clue that they're not on board) and then share their feelings about said tactic(s). Now, I'm not one to push anyone to do something they're really against doing. But, the objections I hear from clients are often about personal dislike of something, which is a whole different conversation.

While you can always make business and marketing decisions based on your personal thoughts and feelings, in doing so you are missing out on the opportunity to create a well-rounded marketing strategy. Here’s how to approach your marketing instead.

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Setting up processes and automations with the right tools, at the right time in your business

An important part of building and scaling your business is ensuring it’s sustainable. Business ownership and everything it entails – from marketing to lead generation to content creation to sales to customer service – is all about the long game.

That means automating processes when it makes sense, hiring support and asking for help when you need it, making data-based-decisions, and implementing new tools and systems to improve efficiency.

However, these tools, automations, and processes are only useful if you implement them strategically and at an appropriate speed.

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Here’s why you need to prioritize accessibility in your business marketing

Making changes to support accessibility in your business isn’t something that only applies when you have a physical location for your business. Accessibility is just as important in online environments.

Getting started with accessibility takes time and commitment. It's not the easiest or most convenient pursuit.

But if it means that someone who needs your services is able to access the information you have, it can be a great way to show that you are inclusive in how you communicate and work with customers.

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Business books that you likely don’t need to read

In the business world there are certain rights of passage often promoted as being “required” of entrepreneurs and business owners who want to be successful. From business books, to hustle culture mentalities, to marketing yourself in specific ways, you’ve likely felt pressured in some way or another to conform to a certain way of being in order to get your business out into the world. 

And while there are plenty of “successful” people advocating for these very restrictive entrepreneurial guidelines, I appreciate when people push back on some of the widely accepted narratives and approaches to business. So, let’s talk about some folks that aren’t in this category and why they shouldn’t be considered essential reading.

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